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Brains Eden 2011

9-11 July 2011

Brains Eden 2011 kicked off with a massive 48 hour games jam, pairing teams of students and representatives from Sony, Jagex, Ninja Theory, Frontier and several other major UK games companies alongside a host of notable indie game developers. This was followed on 11 July by a tete a tete between industry and academia with leading industry names talking about future trends, collaboration with education and some of the key threats and opportunities facing the UK's games industry.

The event was set against the backdrop of a Games ArtWork exhibition of professional studio and student work displayed in the new state-of-the-art Ruskin Digital Gallery.

Around 10% of the UK's computer games workforce is based within Cambridge, and brought together under Creative Front Cambridgeshire's Special Interest Group, Games Eden. Whilst continuing to thrive in this current economic climate, one of the critical issues we have found facing the sector is a difficulty to recruit strong graduates with the right skills and engage effectively with local education establishments.

The annual Brains Eden event looks to address these issues through stimulating open debate and offering the unique chance for all students and delegates to speak directly to studio directors about their portfolio and skills at our Careers Clinic. Culminating with an awards ceremony, the event closed with a celebration of the participants and work created during the 48 hour Games Jam.

Being the third Brains Eden festival, we were inspired to raise the visibility of games companies based in the locale, whilst simultaneously create an environment for deep and meaningful collaboration and dialogue between locally based games developers and academia.

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